My outlook on design has always centred around simplicity. How can I take complex business requirements, technical and product constraints, and combine them with user needs to deliver a simple experience. I find this to be the most challenging and satisfying aspect of UX.

Throughout my career I've learnt the importance of being flexible with design process. Every project / product / feature is unique, which requires a tailored process - selecting the right tools, techniques and artefacts to deliver.

I've worked in waterfall, agile and wagile environments. Every environment is unique, but collaboration is always key. I enjoy working with product, technical and business stakeholders, rather than silos.

I believe in aiming for great experiences, but know that trade-offs and compromise are needed to ship experiences. A good experience that ships beats a great one that doesn't.